Coca-Cola Marketing Campaign NFC CD

Created for a Coca-Cola Vitaminwater commercial shoot, this special NFC CD was designed as more than a simple prop. It became an innovative branded object that connected users to a digital experience aligned with the core message of Vitaminwater. Vitaminwater carries a brand message centered on delivering health and vitality through a rich mix of nutrients. By combining that message with the symbolic object of a CD, the project embedded NFC technology into the disc and turned it into a medium capable of delivering limitless digital content. Where a conventional CD can hold only finite information, the NFC CD connects to the digital world and opens the door to an unlimited range of content. Through a simple tap, users can access various digital experiences, extending Vitaminwater's brand message into an interactive space that mirrors the richness of the product itself. By combining digital technology with a traditional advertising prop, this project moved beyond visual communication and created an experience that invites customers to actively engage with the brand. It is a strong example of how a small CD can hold infinite possibility while communicating Vitaminwater's energy and innovative spirit in a memorable way.