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DADAZ NFT NFC Keyring

CLIENT

PRINT BAKERY & DADAZ

CONTENT

DADAZ NFT wallet

DATE

2023.06.10

DADAZ NFT NFC Keyring


DADAZ, the artist welcomed by Seoul Arts Center, speaks in emoji.

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DADAZ NFT NFC Keyring

To make the world of NFTs and digital art easier and more approachable, this project introduced an innovative NFT keyring through a collaboration between DADAZ and Print Bakery. NFTs are often perceived as complicated, difficult, or even associated with scams, making them hard for many users to approach. This project proposed a different perspective, shifting NFTs away from pure investment and toward collecting and experiencing artists and their works. At the center of the project were DADAZ's distinctive emoji-style NFTs, designed so that anyone could enjoy the artist's work more closely. Users no longer had to navigate the complexity of creating a conventional NFT wallet. With just an ID and password, they could create a simple wallet connected to an NFC-enabled keyring. The keyring functioned not just as an accessory but as a digital wallet users could carry with their NFTs inside. At the DADAZ party, these keyrings were handed out randomly to attendees, and each one contained one randomly assigned DADAZ NFT, creating both collectible value and the fun of a blind-box experience. The project was also built on a reliable blockchain foundation through a partnership with Hedera, offering a more trustworthy framework for NFT collecting while pairing it with DADAZ's visually compelling artwork. Ultimately, this collaboration broke through the preconception that NFTs are difficult by combining artistic originality with blockchain technology. It brought DADAZ fans closer to the artist through a new way of owning and experiencing digital art, while reinterpreting NFTs not simply as digital assets but as a direct connection to artwork itself.

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