Maeil Dairies Maeil Soy Milk NFC PVC Keyring

The Maeil Dairies Maeil Soy Milk NFC PVC keyring turns a physical keyring shaped like product packaging into the entry point for Maeil Soy Milk 99.9 recipe content. The core goal was to help people experience Maeil Soy Milk not only as a drink, but as an ingredient they can use in everyday meals such as soup, pasta, and curry. Maeil Dairies needed more than a one-time promotional giveaway. They needed a repeat touchpoint that would give users a reason to think about the product and tap again. To support this, VVFY Studio designed the NFC flow as random recipe routing rather than a fixed information link, so every tag could surface a different recipe. VVFY Studio developed both the NFC-embedded PVC keyring and the mobile recipe content. Users can enter the campaign page with a single smartphone tap, without installing an app, and check ingredients, cooking steps, and product-use points directly on each recipe screen. The physical keyring design and the 'Maeil Doutine Challenge' campaign concept were carried through into the visual tone of the mobile content. This project expanded a physical good into a brand channel that users can reopen whenever they want product-use ideas. The keyring may be a small object attached to a bag or keys, but through NFC it repeatedly suggests new ways to use Maeil Soy Milk and keeps the brand relationship active after the first interaction.