DONDONZ Simeong-i NFC Doll

DONDONZ, the character brand known for symbols of luck, introduced a new emotionally driven project built around poetry. Simeong-i and Sinyang-i are NFC-enabled dolls that let users tap to enjoy a recommended poem of the day or have AI instantly create a new poem based on a topic of their choice. Users can enter an emotion or theme after tapping the NFC and select a poetic style to receive a personalized piece. By moving beyond simple appreciation into direct participation in content creation, the project deepens the sense of connection with the dolls. This project marks an expansion from fortune-based experiences into emotion-centered content, naturally blending DONDONZ's warm and lovable brand identity with digital technology. The dolls are redefined not as simple collectibles, but as emotional companions that share a part of the user's day.