BRAND
Olivet
CONTENT
Today's fortune + AI character
DATE
2025.01.31

Lucky Oltoki is an interactive branded good that gives a new kind of user experience to Oltoki, the doll brand by Olivet. By embedding an NFC chip into Oltoki, the project allows users to tap and choose from characters with different personalities while exploring a village alongside a fortune feature. Going beyond a simple fortune-telling function, each character has a distinct personality, and AI generates natural conversation that matches it. In this way, Oltoki becomes more than a small object and communicates with users as an immersive piece of content with its own story. Users explore Oltoki's world as if strolling through a village, creating an ongoing content experience rather than a one-time collectible interaction. With a sensibility reminiscent of Animal Crossing, the project expands the brand's world and connected storytelling. This project goes beyond producing merchandise alone. It strengthens the direction of the Olivet brand while opening possibilities for new product lines and expanded storytelling. Oltoki now goes beyond fortune content and becomes a medium that creates an emotional connection between the brand and its audience.




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