Choigosim Worry Counseling Center NFC Keyring

Through a collaboration with Choigosim, a character loved for its cheerful and positive energy, this project introduced a distinctive advice service that combines AI technology with character IP. Choigosim is widely loved on social media for its deadpan expression and powerfully positive messages. In this project, users could enter a concern and receive a response delivered in Choigosim's unique speaking style and optimistic energy. Rather than offering a generic AI answer, the experience was designed to feel like a direct conversation with the character, giving users a sense of comfort and familiarity. A key focus of the project was breaking the common stereotype that AI feels difficult or distant. By combining AI with Choigosim's cute and engaging IP, the service helped users experience AI in a natural and approachable way. With the simple act of entering a concern, users could receive help from AI while feeling more deeply connected to the character. This collaboration did more than simply apply AI technology. It maximized the strengths of the character IP and brought fans and the brand closer together, becoming a strong example of how technology and creativity can redefine user experience and deepen affection for a brand.