Lucky NFC Keyring

No Plastic Sunday, a brand built around sustainability, has been highlighting the importance of environmental protection through recycled plastic goods. But the brand wanted to go beyond the physical function of the product itself and offer customers a deeper experience. By applying NFC technology to a four-leaf clover keyring, the item was reborn as more than a simple accessory. It became a product that offers a fresh experience every day. When users tap the keyring, they can access digital content that delivers today's fortune, and with just a small amount of information entered, they can check a different result each day. The keyring evolves from a symbol of luck into a daily object that adds a bit of joy to everyday life. This project is a successful example of expanding the value of recycled products while connecting the brand's message to the customer's daily routine. It gave new life to an existing product, refreshed the customer experience, and built a deeper relationship between the brand and its audience.