CHZZK LCK Victory Charm NFC Acrylic Keyring

As fans gathered for the 2026 Wooribank LCK Lower Finals and Grand Finals on September 12–13, Haneol Plaza outside Seoul's KSPO Dome became a place to share their hopes for their favorite teams. CHZZK brought this spirit to its Cheerful Contest, inviting fans to create illustrated cheering signs in a setting inspired by Korea's traditional examination ceremonies. VVFY Studio produced the Victory Charm NFC Acrylic Keyring to give to fans at the event. Introduced on September 12, the keyring carries both the wish for a team's victory and the desire to hold on to the excitement of the match. While the cheering signs let fans express their support at the venue, the small charm gives them something to take home, keeping a memory of the day close at hand on a bag or a set of keys. To carry that connection into everyday use, we incorporated NFC into the keyring and connected it to VVFY HUB, with LCK on CHZZK set as the default destination. A tap with a smartphone takes fans from the gift they received at the finals to LCK online, bringing a familiar action to an object they already want to keep. The acrylic charm holds the memory of cheering for a team, while NFC offers a way to return to its content. We also considered how the keyrings would be managed once they were in fans' hands. Through the VVFY HUB admin, operators can review access statistics and change the destination link as their content schedule evolves, without collecting or remaking the distributed keyrings. By pairing the meaning of a victory charm with NFC and flexible link management, the project gives fans a lasting reminder of their support and the brand a way to meet them again beyond the event.