YEBISU NFC Acrylic Keyring

YEBISU: The Lounge is a pop-up at WINE WORKS in The Hyundai Seoul, pairing YEBISU draft beer with food. VVFY STUDIO produced NFC acrylic keyrings for event participants and the mobile web content accessed by tapping them. Featuring the YEBISU character and logo, the keyring connects a daily fortune experience, a prize draw, brand information, and a map of venues serving YEBISU. Participants tap the keyring with a smartphone and enter profile information, including their birth date and time, to view their daily fortune. From the result screen, they can continue to the lucky-pouch prize draw. The keyring serves both as an entry point to the content and as a ticket to the draw, leading the fortune experience into event participation. The prize-collection process follows the fulfillment method. For on-site prizes, winners show their result to a staff member and complete collection through staff authentication. For prizes delivered or handed over later, winners submit their details for follow-up fulfillment. The mobile web experience connects the draw result with on-site collection or information submission for later delivery. The main screen also offers YEBISU brand information and a link to a map of venues serving the beer. Participants can use the same keyring to enjoy the event content and explore the brand and its venues. Combining physical merchandise with mobile content, the project brings NFC tapping, fortunes, prize draws, and collection guidance into one pop-up participation flow.