DONDONZ The Hyundai NFC Pop-Up
CLIENT
DONDONZ
CONTENT
NFC sticker for unlocking DONDONZ Lucky Doll outfits
DATE
2025.09.28
DONDONZ The Hyundai NFC Pop-Up
An NFC sticker that connects digital and offline worlds through exclusive Lucky Doll outfits
The DONDONZ The Hyundai Pop-Up was built as an interactive experience where the brand's signature DONDONZ dolls could wear a variety of outfits. VVFY Studio installed NFC stickers throughout the pop-up space so that visitors could unlock limited-edition outfits for the dolls simply by tapping the stickers with their smartphones. These outfits were not rewards users could claim with a simple online click. They were designed as on-site-only rewards, strengthening both the fun of participating in the pop-up and the appeal of collecting. Through this project, VVFY Studio expanded the brand's world into a digital experience and created a natural connection between the brand and its audience within the physical pop-up environment.
A new outfit experience unlocked with a simple smartphone tap
Visitors can unlock a new outfit simply by tapping their smartphone on an NFC sticker. Designed as a form of interaction users had never experienced before, VVFY Studio's NFC system made it possible to obtain the outfit only by visiting the pop-up in person. Because the structure cannot be shared or duplicated through a URL, it increases the value of the on-site-only experience.
A digital experience that continues the moment a purchase is made
VVFY Studio designed the experience so that purchasing the product would not end as a simple act of consumption. Through NFC, the purchase immediately extends into a digital interaction. Users can tap right after buying to unlock outfits or explore content, expanding the connection between the brand and its audience even further.
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