MUSINSA Beauty Festa NFC Beauty Persona

2026 MUSINSA Beauty Festa in Seongsu was an experiential festival where more than 60 beauty brands met visitors across the district. VVFY Studio built an NFC-based participation system that connected 45 brand booths and five collaboration lookbooks into a single mobile journey. Visitors register a nickname through a QR code at the entrance and select one lookbook that matches their taste in the Only MUSINSA Beauty Collaboration Zone. They then freely explore any 10 of the 45 brand booths, collecting stamps while discovering different brands and products. NFC and QR were placed together at each checkpoint so visitors could either tap their phone or scan with the camera. Both methods opened the same mobile web experience, easing bottlenecks around a single tag point and keeping the journey accessible across different devices and user habits. After completing the mission, visitors see one of five beauty personas and recommended brands on their mobile screen. They show the completed persona screen to event staff to receive a matching gift, closing the journey from booth discovery to personalized result and reward. On load or refresh, the admin dashboard aggregates the latest participation records, including total visitors, active NFC participants, tags by booth, stamp distribution, completion rate, time to complete the mission, and persona results. During the event, teams can review which booths attract participation and where users leave the funnel to adjust staffing and signage. Afterward, the data provides a reference for understanding brand interest and planning future operations and marketing.